Leilani Squires is a writer and editor, leading a successful freelance writing and editing business. Although most of her clients come through referrals, she wanted to increase her authority and credibility by rebranding and building an online presence. Together, we walked through her brand foundation to get clear on her mission, vision and goals. Then created a logo and initial brand styling that conveys both her approachability and her authority as an industry expert.
Main Logo
Old Logo
New Logo
Logo Strategy
Stacked Logo
Badge Logo
Client Testimonial
"Working with Lindsey was wonderful as she guided me through the process in manageable steps and even helped me better understand my mission and goals."