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Frequently Asked Questions

Where are you located? Do you work with clients outside your area?

Lindsey Beharry Design Co. is based in Northern Virginia, just outside Washington, DC, and I work with clients worldwide.

Most projects run entirely remotely: discovery, strategy sessions, design reviews, and training all happen over video, and clients across the US, Canada, Europe, South America, Australia, and New Zealand go through the same process local clients do. If you’re in the DC metro area—Arlington, Alexandria, Fairfax, and Loudoun County in Virginia, or Rockville, Bethesda, and Silver Spring in Maryland—in-person meetings are an option for discovery, kickoff, or strategy sessions.

Working hours can be scheduled around client time zones when needed.

Absolutely. If you have something that looks finished, but doesn’t seem to be doing its job, I can take a fresh, expert look at your AI-created brand, logo, website and help you identify what’s working, what’s getting in the way, and what guardrails to put in place.

Common issues I see with AI-created brands and websites include:

  • A website that gets little to no traffic. There may be technical issues that prevent pages from being indexed in search results, or content may be structured in a way that AI-based search engines do not understand. Either way, it can render a website undiscoverable. 
  • A website people visit, but don’t take action on. A website might look good, but does not have a clear path, directed toward a clear goal, that visitors need to understand what to do.
  • A logo that looks cool, but it doesn’t print or reproduce well. AI logos are often too detailed to be distinct and memorable and are not in the correct formats to print cleanly (or at all) on print products, such as clothing or physical merchandise.
  • A brand looks polished, but feels generic. It may be visually appealing, but lack strategic insight, a distinct point of view, or audience-specific appeal that will attract the audience you want to reach.
  • Messaging that sounds professional, but isn’t connecting. It may describe what you do without addressing what your ideal audience cares about, needs to hear, or is looking for.
  • Imagery or videos that look good, but feel off. Small visual inconsistences or an articfical wuality can make a brand feel inauthentic, which can big. a big trust hurdle your audience can’t overcome. 

Sometimes the answer is a few strategic design, messaging, or technical adjustments. Sometimes the foundation needs more work. Either way, I can help you ask the right questions to get the results you’re looking for. 

The timeline varies by project, but branding typically takes 4-6 weeks and web design typically takes 8-12 weeks. More complex projects may require additional time and smaller less complex projects may require less time. 

Pricing varies depending on the scope of work. 

For branding, this includes the depth of strategy and number of assets needed. 

For websites, this includes number of pages and add-on features, plus customizations like course platforms, eCommerce, and lead generation funnels. Copywriting is included in every website project.

Projects require a 50% deposit, with the balance due at 30 and 60 day milestones, depending on the length of the project.

 Download the pricing guide to review current pricing and package breakdowns.

Yes! This is one area where Lindsey Beharry Design Co. differs from many website design companies. Website copywriting is included in every website project at no additional cost.

I’ll collaborate with you to write clear, strategic messaging that sounds like you and speaks directly to your customer. Copy is always written by a human for a human, and follows StoryBrand methodology. With 100+ published works and 10+ years as a professional editor, the words are considered as important as the design.

Yes! Most projects require a 50% deposit upfront, with the remaining balance due upon 30 and 60 day project milestones, depending on the length of the project.

Yes! Logos can be registered as trademarks, but only if they meet certain conditions, and many templated, generated, or DIY logos don’t, which is why the logos I design are never stock art, clip art, Canva-templated, or AI-generated. 

My role: While I don’t file trademarks or provide legal advice (because that’s a lawyer’s job), I do design with trademarking in mind. Every logo I create is original artwork made for your business and specific to your audience and goals. I design for distinctiveness rather than the obvious literal symbol, and you own the final files transfered to you at project completion. If trademarking is the goal, tell me at the start and I’ll design toward it in cooperation with your attorney.

A logo generally can’t be trademarked if:

  • It’s too generic or descriptive. The more literal the logo, the weaker the protection.
  • It uses stock art, clip art, or licensed icons. You license these files, you don’t own them—and neither do the hundreds of others using them.
  • It’s AI-generated. Ownership of purely AI-generated work is unsettled under current US law, which undermines your claim to it.
  • It’s too similar to an existing mark. This includes either in your industry or another.
  • It relies on common symbols or basic shapes with no distinctive treatment.

If registration matters to your business, work with a trademark attorney and bring them in before you’re attached to a design. A clearance search costs far less than a rebrand later.

All projects receive two rounds of revisions per phase. Most projects have two to three phases. Additional revisions may either be added at any time during the process and will be billed at my current hourly rate.

I’ll guide you through the entire process with timelines, milestones, and communication, but your input shapes the project.

Plan on roughly 6-8 hours of your time needed across the project. This includes time spend on strategy session, design reviews, providing content or needed assets, final approvals and any training. Feedback turnaround is typically 3-5 business days per round, depending of the number of decision makers involved, level of detail, input the project needs.

Absolutely! I help clients choose a platform that suits what their business sells, as well as their tech skills, business goals, and desired level of autonomy. I primarily work in WordPress, Kajabi, Wix, and Squarespace and will discuss the pros and cons of each platform, relative to your business needs, during your free consultation.

Yes! All websites are designed to be responsive on mobile devices , follow basic SEO best practices, and with AI-search in mind.

Yes! I provide a basic plan of what a launch timeline looks like, which you can customize for your own launch. I also have a launch planning tool kit you can purchase for a small additional fee.

Yes! I can integrate your site with tools like email marketing platforms (Mailchimp, MailerLite, etc.), scheduling software (Calendly, Acuity, Dubsado), and other business tools to streamline your workflow.

Yes! Depending on your branding package, you’ll either receive a style board or a brand guide outlining your new logo, colors, and fonts. 

Every new or rebranded website receives a web style guide and training session or video tutorials to help you confidently update and manage your site.

Choosing a designer you trust is a big decision! Here’s why clients love working with me: 

  • Strategy First: I don’t just make things look pretty; I create strategic designs that support your business goals and attract your ideal audience.
  • Experienced & Versatile: With over 15 years of experience in branding, web design, copywriting, and marketing, I bring a well-rounded perspective to every project.
  • Collaborative Process: I guide you through each step, making sure you feel heard and confident in the final result.
  • Custom, Not Cookie-Cutter: Every brand and website I design is tailored to your unique business, so it stands out in your industry and connects with your customer.
  • Reliable & Invested: My goal isn’t just to deliver great design—it’s to help your business thrive long-term. I truly, genuinely care about you and your business.