Services: Brand Coaching, Logo Design, Brand Identity Design, Web Design & Development
Industry: Business Education
Tanya came to me knowing the impact of her work—but needing that impact to shine through her brand and website. While her business name, Aspire Pinnacle, already communicated ambition and excellence, she wanted the visual identity and messaging to mirror her deep professionalism, warmth, and ethical leadership style.
Branding
We began with a brand strategy rooted in Tanya’s core mission: to equip leaders with the tools to serve others with self-awareness and authenticity. We created a bold yet welcoming visual identity that reflects Tanya’s dual strengths—her credibility as a scholar-practitioner and her warm, people-first presence. Key brand words like professional, empowering, inviting, and elegant guided the creative process.
Primary logo that subtly integrates a spire and spark to signify sparking others to reach their highest potential.
Prestige-driven color palette of taupe, black, red, blush, and gray—powerful and professional, with a touch of warmth.
Clean, modern website with storytelling at the center, showcasing Tanya’s approach, offerings, and the transformation clients can expect.
With her refreshed branding and website, Tanya now has a cohesive, elegant presence that reflects the caliber of her leadership work. Her new platform positions her as a go-to expert for corporate training, ready to attract aligned opportunities and serve with impact.
She now has:
✔ A personal and professional brand that feels truly “her”
✔ Messaging that connects with HR leaders and talent managers
✔ A visual identity that balances prestige and warmth
✔ Confidence knowing that Aspire Pinnacle’s online presence is as polished as her programs
“Hiring Lindsey Beharry as a web designer will be one of the best business decisions they’ve made to position themselves for success. It was the level of organization, the level of detail, and the thoughtful thoroughness for me!” said Tanya.
