United Children Transportation Services (UCTS) helps simplify mornings for busy, working families in Philadelphia by shuttling kids safely to and from school so caregivers can get to work on time. Founder Josh Stevens wanted to highlight unity and inclusivity, as well as a sense of safety and fun throughout the brand. 

Together, we got clear on the company’s mission, vision and goals in order to develop a meaningful logo, brand system, and website. I created a logo that used the traffic merge sign to symbolize the companies values and create bright fun brand patterns. The patterns not only serve to feel fun for the kids, but double as a safety mechanism, so children can always easily identify a UCTS driver by their uniforms and vans.