The Reading Place teaches kids with dyslexia to read and spell with confidence. Owner Katrina Letourneaut wanted to update her brand to highlight her credibility and demonstrate her work’s impact. Through our discovery phase, the theme of hope and transformation emerged. At the core of her work, Katrina inspires students with hope that they can not only learn to read confidently, but succeed in life. The use of the butterfly in the logo symbolizes hope and doubles as the pages of a book. This is we carried through the brand identity system and website to convey her transformational work in a professional, fun, and approachable way.