Crafting Clear, Concise, and Compelling Stories

Services: Logo Design, Brand Styling
Industry: Writing, Editing

Leilani Squires is a writer and editor, leading a successful freelance writing and editing business. Although most of her clients come through referrals, she wanted to increase her authority and credibility by rebranding and building an online presence. Together, we walked through her brand foundation to get clear on her mission, vision and goals. Then created a logo and initial brand styling that conveys both her approachability and her authority as an industry expert.

Main Logo Design

Old Logo

New Logo

Explanation of Logo Design

Stacked Logo Design

Badge-Style Logo Design

Example of Logo Design on a Mug

Example of Logos on Letterhead

Examples of Logo on Signage

Ready to Make Your Brand Beautiful?