The Listener’s Way is an audio Bible program for prisoners run by Prison Fellowship International. They wanted to feel a brand that felt meaningful, simple, light-filled, modern, and compelling, as well as felt cohesive to their suite of existing programs.

To provide a light-filled, modern, and simple feeling, we used a minimalist color palette and chose a bright pop of color from their existing color palette to ensure the brand felt distinctive, yet part of a larger suite of programs. 

The logo icon incorporates audio waves into a heart shape to draw attention to the core of the programming, which is that listening to scripture has the power to transform hearts.