Entertainment Media Platform
Services: Brand Naming, Brand Strategy, Visual Identity, Logo Design, Product Design
Industry: Media & Podcasting
Nerdigo Media is a hub for entertainment enthusiasts who love movies, TV shows, books, and video games. While the platform had cultivated a passionate audience, its brand identity no longer captured the community’s essence: a welcoming, positive, and fun space for nerd culture without the toxicity often associated with fan communities.
We worked with Nerdigo Media to redefine and rename the brand, and create a flexible and memorable visual identity that balances authoritative insight with a friendly, hangout vibe.
The refreshed branding supports the client’s vision of building an engaged, moderated fan community and provides a scalable system for future shows, products, and experiences.
The Nerdigo team wanted a brand that would:
Reflect a balance between authoritative insight and approachable, laid-back fun.
Be memorable and flexible for future expansion across multiple shows and products.
Provide consistent visual recognition across platforms, especially YouTube thumbnails, newsletters, and social media.
Support the vision of building an engaged, moderated fan community with forums, paid membership, and Discord interaction.
Additionally, previous experiences highlighted the importance of brand recall: guests and collaborators often forgot the brand name, making consistent placement and visual identity a priority.
Our approach focused on creating a brand identity that celebrated curiosity, joy, and inclusivity while remaining simple, fun, and authoritative. The brand system was built with future scalability in mind, allowing for new shows, products, and community experiences without losing cohesion.
Brand naming that captures brand recall, making their name easy to say and easy to remember.
Brand positioning that highlights the uniqueness of their platform—a place where fans can engage in thoughtful discourse about entertainment without fanatical gatekeeping—and informs their visual and messaging strategy.
Visual identity designed to be simple, fun, and memorable, while retaining nods to the previous aesthetic to maintain brand continuity, including:
Color Palette: A bright, pop-art-inspired mix.
Logo Design: A flexible, modern logo that could be adapted across multiple sub-brands, from shows to newsletters.
Brand Personality: Friendly, approachable, laid-back, and knowledgeable, reflecting the client’s core values of curiosity, patience, and joy.
With the new identity, Nerdigo Media is poised to:
✔ Strengthen brand recognition among existing audiences and new visitors.
✔ Build a positive, moderated fan community that encourages thoughtful entertainment discourse.
✔ Provide a consistent, memorable experience across multiple touchpoints, including digital and social media channels.
✔ Expand into future shows, sub brands, and products with a flexible visual system that maintains cohesion and recognizability.
Guests and audience members now experience a brand that is fun, approachable, and knowledgeable, helping Nerdigo Media position itself as the go-to hub for curated, thoughtful, and inclusive nerd culture.
