Annual Fundraising Campaign
Services: Brand Strategy, Brand Identity Design, Messaging, Print Collateral
Industry: Education
To launch their new annual fund, Monroe Christian School needed more than a donation campaign. They needed a brand that inspired action and built trust. We partnered with MCS to create Forging Forward Annual Fund, a bold, faith-rooted identity that unites their community around accessible, Christ-centered education. From strategy to visuals to messaging, we crafted every element to spark momentum and move supporters to give.
Monroe Christian School needed a compelling way to rally community support for tuition assistance and program funding. They envisioned something bold yet faith-filled, with strong ties to their existing identity. The initiative needed to resonate across generations of families, from legacy donors to new supporters.
We developed the Forging Forward Annual Fund’s, a name that communicates motion, strength, and shared responsibility.
The fund’s brand strategy is anchored in values of faith, unity, and purpose, connecting supporters to a vision larger than a single school year.
Through discovery workshops with MCS leadership, we crafted a core message that celebrated the power of Christian education and the vital role community giving plays in making it accessible. The voice needed to feel warm and welcoming, yet confident and action-oriented.
A flexible typography + color system balancing tradition and momentum.
Bold, future-facing slogans like “Together We Forge the Future”
Custom brand patterns that infused energy into print and digital collateral.
A complete messaging guide to equip staff and volunteers with clear, consistent language.
Compelling landing page copy to inspire donors to give.
The Forging Forward brand was met with excitement across the school community with a new way to invite donors into the shared mission. The brand is designed to appear across:
Annual fund mailers and donor packets
Social media graphics and email templates
Event signage, swag, and sponsorship materials
Student stories and fundraising videos
By building a clear, actionable brand rooted in faith and purpose, the Monroe Christian School’s Forging Forward Fund has become more than a financial campaign, it’s a movement.
