HoneyBook + Dubsado Pro & Educator
Services: Website Strategy, Messaging, UX Design, Squarespace Development
Industry: Technology, Business, Weddings
Virtually Vital empowers wedding vendors to simplify and systematize their client experience with tools like Honeybook and Dubsado. But despite delivering high-value services, their online presence didn’t reflect their authority, warmth, or professionalism they were after. We partnered with Virtually Vital to build a clean, strategic website that converts overwhelmed creatives into confident clients.
Founder Kaitlin offers in-demand systems services for wedding professionals, but she felt her previous site lacked the warmth and professionalism she brings to her service.
Her new site needed to feel organized, empowering, and professional without being cold or overly “salesy.”
We needed to:
Simplify navigation while showcasing Kaitlyn’s authority
Create a layout that speaks directly to overwhelmed vendors
Emphasize service booking
Balance warmth and trust-building with a professional polish
We began with a deep dive into Kaitlyn’s brand voice, business goals, and audience motivators. The, together, we crafted:
Clear calls to action prioritizing consultations and email list growth.
Strategic messaging that highlights Kaitlyn’s empathy and expertise.
A visual system inspired by clean, modern layouts that feel both elevated, friendly, and on brand.
A Squarespace site that’s easy to manage, update, and evolve as the business continues to grow.
From SEO-friendly headlines to audience-centered language, every piece was designed to make visitors feel at ease and take action.
The new Virtually Vital site gave Kaitlyn a home online that finally matched the clarity and confidence she brings to her clients. Since launch, she’s seen increased leads, discovery call bookings, and speaking engagements.
More than a portfolio, her website is now a client-converting, time-saving tool, just like the systems she sets up for her clients.
