Services: Logo Design, Brand Identity Design, Brand Styling
Industry: Marketing & Communications, Business Education
Oladoyin Taiwo is a marketing strategist, mentor, and speaker who equips millennial women with the tools and mindset to grow powerful, profitable brands rooted in her mission to help people show up with clarity, confidence, and strategy.
Oladoyin came to me ready for a visual brand that could hold the weight of her wisdom and still feel warm and modern—something professional but not cold, feminine but not frivolous. She was growing. And her brand needed to grow with her.
Oladoyin had a lot of good things already—loyal followers, a signature voice, a strong sense of who she serves—but her brand visuals didn’t reflect the level of polish or impact she was stepping into. Her programs were gaining traction, and her personal brand was becoming increasingly central to her offerings. She needed a look that said: I’ve arrived—and I can help you do the same. We needed to create a cohesive identity that allowed room for future growth and centered her as the trusted voice and evolving woman behind it all.
Branding
We started by defining the heart of her brand: transformation with elegance and strategy. Her audience—primarily millennial women—wants more than just marketing tactics. They want to be seen, equipped, and empowered. So that’s exactly how we built the brand.
Logo suite, including a refined word mark and monogram icon that blend personal brand power with a sense of approachable expertise.
Color palette of rouge, blush, taupe, and black—sophisticated and professional with a backdrop of warmth.
Sophisticated typeface has elegant, sculpted lines that balance softness with structure, reflecting the maturity and thoughtfulness of her coaching approach.
Oladoyin now has a brand that doesn’t just look beautiful—it aligns perfectly with the transformation she offers. Her new identity is rooted in professionalism and personal connection, making it easy for clients to trust her from the first click.
✔ A cohesive brand that reflects both her expertise and warmth
✔ A strategic visual language that works across programs, platforms, and future launches
✔ A look and feel that confidently says, You’re in the right room.
