Services: Logo Design, Brand Identity Design, Brand Styling
Industry: Home Organizing
Declutterly Happy home organizing was born from a deep understanding of the emotional and physical weight that clutter can place on a person. The founder, Hope Kasten, experienced firsthand how overwhelming “stuff” can be and wanted to help other women reclaim their spaces—and their peace of mind.
As a professional organizer, she needed a brand that was both approachable and uplifting, reflecting her fun, down-to-earth personality. She also wanted to stand out from the minimalistic, neutral-toned aesthetic often associated with decluttering services by embracing bright, happy colors that reflect the joy her work brings to clients.
Branding
We designed a brand identity that embodies warmth, simplicity, and ease. The branding communicates calm, joy, and approachability, helping potential clients feel comfortable reaching out for help. We emphasized the fun and supportive nature of her process, which reassures clients that decluttering doesn’t have to be overwhelming or intimidating.
With her new brand identity, Declutterly Happy now has a visual and messaging framework that aligns perfectly with its mission: to help women simplify their homes and their lives with ease and joy. The new brand gives the business a strong foundation for marketing, client outreach, and future growth, helping more women create spaces that support—not stress—them. As of 2025, DeClutterly Happy reported an immediate increase in client sales.
“I think my new confidence and professional branding transformed [my business]. I had the best summer season in 2024!” said Owner Hope Kasten.
Webpage Mockup
